And it rewards games that are purposefully constructed with iOS devices in mind-rather than a slapdash port over from another platform-making the overall experience of playing those games more coherent. It snaps into existence a business model that rewards ingenuity over compulsion. “It has proven to be the ideal method of monetizing the type of ‘drop in, drop out’ experiences the majority of casual players want from their mobile devices.”īut Apple Arcade does create an avenue for indie developers to pursue ambitious games that people will actually discover and play.
“Free-to-play will continue to be the dominant model by which the majority of mobile game revenue is generated,” Sensor Tower cofounder Alex Malafeev says. The biggest publishers will continue to push in-app purchases, and their customers will continue to pony up. The introduction of Apple Arcade won’t suddenly invert those numbers. And revenue from paid games made up only 1.4 percent of overall App Store game revenue last month. Only 5.5 percent of games released in the App Store this August were paid, versus nearly 25 percent that same month five years ago. By last month, that number had dipped to 13 percent. In August 2014, 37 percent of App Store games worldwide were paid, according to app analytics company SensorTower. There are many developers I heard say they’ll never make a mobile game again, or if I do it’s going to be free to play.”
“It just became harder and harder for those indie developers to make money doing experimental things.
“There was this wave of indie games in the last five to 10 years that had a bit of a surge, but it seemed like in the last two or three years that market was starting to fall apart a little bit,” says Ryan Cash, founder of Snowman, the indie studio behind the popular Alto’s Adventure series.
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